Branding
Pizza Planet Late Nite
Restaurant and Barcade Rebrand
Pizza Planet Late Nite is an immersive bar-cade and restaurant that aims to bring in new and old fans. Based upon the ideas of wonder, exploration, and nostalgia, Pizza Planet Late Nite wants to revive memories of the Toy Story Franchise in order to engage a mature audience.
A story is awaiting to be uncovered.
Viva Tequis
Restaurant Rebrand
Viva Tequis is a small Mexican Cantina and Restaurant located in Gastonia, North Carolina. They serve traditional food truck style meals such as burritos and tacos, but also more common restaurant meals such as bowls and salads. The brand identity lacks personality, memorability, and it is also dated. My job was to portray authenticity, character, and vibrance into the new identity. A creative brief, design deck, menus, flyers, environmental signage, and instagram assets were developed to elevate the identity.
topcook
Start Up from the Ground Up
A kitchen appliance like any other, introducing topcook! It makes deliciously satisfying meals and also takes care of the clean up aftermath. The accompanying friendly website persuades the customer to rely on topcook, and feel less stressed about all the worries that come attached to juggling meal preparations for busy lifestyles.
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Reconstructing DFDG
Reverse Engineered
A contemporary brand identity was researched to break down and consider what elements were used to design the architectural firm DFDG. A creative brief and a brand guidelines document was developed that goes into detail about typefaces, color palette, and collateral. This document is meant to successfully guide future DFDG employers how to stay on brand.
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“brackets”
The Senior Graphic Design students who graduated in December 2021, wanted an identity that felt clean and untouched. The exhibition would include in-progress work rather than finished work. The audience needs to feel like this exhibition is about potential in the making. Simple vinyl and takeaways act as supporting elements for the main focus, which is the work.
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